To work closely with the BRC digital team and online learning manager in defining the digital product strategy for the RCT directorate and the Red Cross as a whole.
To increase return on investment from digital marketing activity. Making recommendations for the digital marketing strategy based on channel performance.
To manage the relationship with internal stakeholders, the in-house development team in London and external agencies, acting as the primary point of contact for website incident reporting, ongoing support and maintenance
Analytical skills, with the ability to extract insights from a variety of sources, including performance data and user research/feedback
Organisation and delivery skills, with a track record of working with internal teams and external suppliers to deliver enhancements to websites and mobile apps